If you have been a realtor or a business owner over the last three decades, you’ve likely heard of Tom Hopkins. He’s one of the most successful sales trainers of all time.

Tom dropped out of college at 19 and got into real estate. His first mentor took him to a California neighborhood three miles from the office and left him there.

He said, “Tom, business isn’t going to come to you. You need to go to it. Knock on one hundred doors and you’ll end up with a qualified customer.”

Tom hated knocking on strangers’ doors and didn’t even know what to say. But he did it anyway (because that’s what champions do), and after knocking on the 64th door, he got a customer and his first listing.

He took great care of that couple who listed their home. Later, they would say that Tom was an answer to their prayers. Tom let everyone in that neighborhood know he was the realtor who sold that house, but building a business is typically slow and painful.

Over the next four years, Tom worked his backside off. He was the first to go into the office and the last to leave. He networked with everyone who would talk with him and created relationships with the most successful realtors in town so he could learn from them.

Tom believes that having mentors is an essential key to success.

Eventually, Tom figured out his CHAMPIONS formula, which allowed him to sell 365 homes in one year, a record at the time.

He decided to teach his formula to others, and over forty years, five million people attended his lectures.

In 2022, when I launched my third “Legends Summit,” Tom came out of retirement to speak at the event. I also had the privilege of receiving a one-on-one lesson from him on what being a champion means.

That conversation was thrilling, and now, Lesson 7 in my One Belief Away Wealth Mindset course.

Tom’s CHAMPIONS acronym has guided millions to sales success, and I’m sharing it with you now:

C – Courageous: Do what you fear most.

H – Honesty: Be honest in all your communications.

A – Attitude: Your daily attitude determines your altitude.

M – Motivated: Stay motivated and excited, especially during tough times.

P – Persistent: Be a persistent ‘follow-up specialist.’

I – Integrity: Treat everyone how you would like to be treated.

O – Ownership: Own and believe in the products or services you sell.

N – Nonjudgmental: Avoid making quick judgments about clients based on appearances.

S – Service: Focus on serving others rather than simply selling to them.

As I edited the transcript of my conversation with Tom, I was struck by how relevant his advice remains today. Whether you’re a seasoned professional or just starting out, these insights will significantly elevate your success in sales, marketing, business, and life.

What’s unique about my Wealth Mindset program is that I take the best insights and strategies and transform them into “instructions for your brain to follow” through my unique hypnosis process.

Each month, I take a legendary interview and turn it into a hypnosis “brain software” program. This program helps you download these successful attributes directly into your subconscious mind. As Tom says, “Your attitude determines your altitude!”

Part of my legacy will be leaving behind a set of instructions, a “mental blueprint” for reaching your full potential by capturing the best success tips straight from personal development ICONS.

I’ve already been sharing these strategies with my teenage boys, and their successes are impressive and far beyond anything I accomplished at that age.

Even if you feel you’ve got things covered, consider sharing this timeless wisdom with your kids. Tom says, “We have to be fanatical about teaching young folks what’s made us successful in life and then get them to pass along what they learn as well.”

I totally agree.

Here’s to becoming a CHAMPION for you and your family.

🙂 Tim Shurr, MA

P.S. Not a member yet? Start your FREE 30-day trial here!

Your future CHAMPION self will thank you…

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