Your Team Knows the Product. That’s Rarely What’s Costing You the Sale.
In insurance, the sale is won or lost in how a conversation feels. Agents have to earn trust fast, stay steady under pressure, and help people make consequential decisions inside a healthcare system that confuses them.
When a capable agent stalls or loses the room, it is almost never a knowledge gap. It is an internal rule running beneath the surface — a belief about pushing too hard, about being seen as a salesperson, about what happens if the answer is no.
Tim Shurr is brought into conferences, FMOs, carriers, and agencies to work on exactly that layer — the one most sales training never reaches.
Most Sales Training Addresses Behavior. Not What’s Driving It.
Intelligent, capable people sit through program after program and stay in the same patterns. Not because the training was wrong, but because it worked on the behavior and left the thing underneath it untouched.
Tim’s work starts at that deeper level. Instead of layering on another checklist of best practices, he identifies the single highest-impact shift for a person or a team — the one belief or mental habit that, once it moves, changes everything downstream of it.
For sales professionals, that usually means three things: seeing how subconscious patterns create a performance ceiling, making the shift from pitching to problem-solving so resistance drops before it starts, and sustaining drive without relying on temporary bursts of motivation.
One Shift. Different Applications.
Agents
Approach consumer conversations with confidence instead of pressure. Build trust faster, hold steady when the objection comes, and stop leaving business on the table because of hesitation you can’t quite name.
Agency Owners & Sales Leaders
Your team’s internal habits become your culture. See how the patterns running underneath your producers shape consistency, retention, and the ceiling on what the agency can actually do.
Executives & Entrepreneurs
The same principles carry into leadership, negotiation, and organizational growth — inside insurance or well outside it.
In Person, On Retreat, or Online
Programs are built around your audience and your calendar — a mainstage keynote, a multi-day retreat, or a virtual session for a distributed team. The work translates to all three.
In-Person Keynotes & Workshops
Mainstage sessions and breakout workshops for conferences, FMO summits, agency meetings, and company events. Interactive, and built around your audience rather than a stock talk.
Retreats & Intensives
Multi-day work with leadership teams and top producers, where there is enough room to find the specific constraint holding a group back and actually move it.
Virtual & Online Programs
Live online sessions and ongoing programs for distributed teams and remote agent networks — same method, no travel required.
“Tim brings a deeper understanding of what drives performance and what sometimes gets in the way of it. His perspective will give our attendees practical insight they can use in their businesses, with their teams, and in the way they serve consumers.”
Sherry Feijoo — CEO, ACA WAY
36 Years Studying How People Decide and Perform Under Pressure
Years of research
Books published
People influenced
Fortune 500 consulting
Tim Shurr, MA is an award-winning human behavior specialist, corporate keynote speaker, and creator of the One Shift Away™ Method. Known as the Mind Architect for Founder Performance, he is the author of seven books including One Belief Away and Get Out of Your Way, and has consulted with Fortune 500 companies and professionals across multiple industries.
What Would Your Team Close If the Brake Were Off?
Tell us about your conference, your team, and what you want people carrying out of the room. We’ll map the format — in person, retreat, or virtual — and the shift that fits your audience.